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Letter from our CEO and COO
.........................................................................................04
Key Figures
............................................................................................................................ 10
Belchim around the World
................................................................................................ 12
North & West Europe / South & East Europe........................................................ 14
North America / Rest of the World ......................................................................... 16
A Strong and Sustainable Company
............................................................................... 18
The Evolution of Belchim..........................................................................................20
Joining the Mitsui family............................................................................................24
The Direction Committee..........................................................................................28
A Sustainable Approach.............................................................................................30
An Innovative Portfolio
......................................................................................................34
Overview of the Portfolio Strategy..........................................................................36
The Innovation Pipeline.............................................................................................38
Learning in the Lab and in the Field
...............................................................................40
Learning in the Lab and in the Field........................................................................42
Trial Farms and Innovation Centers.........................................................................44
Trial Field Days..............................................................................................................46
Sustaining Technical Excellence
.....................................................................................48
Potatoes: The gap left by Mancozeb...................................................................... 52
Vines: The re-emergence of Black Rot...................................................................62
Amenity, Home & Garden, Industrial & Railway: growth opportunities........... 76
Arable Crops: The metobromuron growth story..................................................86
Fruit: The importance of acaricides.........................................................................96
Vegetables: Pyridate, the crucial link for future-proof weed control............108
Biorationals: How to unlock their potential......................................................... 118
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