17 / 138
A wetter year meant overall demand for insecticides was weaker in the
region. However, Belchim insecticide sales remained mostly stable,
complemented by increased fungicide sales (+3.8%), and herbicide sales
(+15%).
Belchim’s business in this region experienced an overall growth of 11% in
2021. This was driven by some key product launches – such as Proman in
Italy, Hungary and Romania and 1.4 Sight in Poland, Czech Republic and
Serbia.
These impressive results were also the result of the hard work of the
passionate teams in each country, who continue to find creative solutions
to running the business during COVID times, such as creating a suite of
apps for growers in Italy and holding more than 10 online big events for
customers in Spain.
South & Eastern Europe
"Due to emerging sustainable farming rules and a focus on agrobiodiversity, the
cultivated land with soybean increased in the region. Only preemergent herbicides were
approved, and the Romanian team made the most of this opportunity and doubled the
sales of Proman in 2021, creating big hopes for an even better market share in 2022!"
Alin Stana,
Commercial Manager Romania, Bulgaria, Republic of Moldova
"We had a great year in Portugal, despite Covid. The team achieved a strong growth in
sales and profitability. We had a positive start with the Shirudo launch and our prospects
for the near future are very positive, given the innovation we will continue to bring to
the market. We are very happy to contribute to the achievement of the company goals."
Maria Romeiras,
Marketing Manager Portugal
15