Belchim Crop Protection

Belchim can fill the gap!

When one takes an in-depth look at the market, it is clear that Ranman Top

ticks many boxes and is one of the major potential solutions to replace certain

Mancozeb treatments. But also, with Cymbal

(cymoxanil) and Kunshi

(cymoxanil+fluazinam), Belchim has many good cards to play in order to fill

the Mancozeb gap.

When it comes to trust in well-known products, Ranman Top is probably

one of the highest valued products in the Late Blight segment. Its stable

performance for many years and excellent tuber protection are well known

to every farmer. For Belchim, it will be critical to maintain this awareness and

confidence in Ranman Top moving forward.

Also, at distribution level there are opportunities for Ranman Top. However,

here a sound commercial approach will be very important to convince the

key channel players. To gain distributor support, the Ranman Top offer can be

diversified to better meet their needs. This can be achieved with extra brand

names, packs, and other solutions and is very specific to each country market.

At the same time this diversification is a useful tool to protect the market share

of Ranman Top from being eroded by the future entry of generics. Needless

to say, this is high on the agenda of both Belchim and its key strategic supplier

and shareholder, ISK Biosciences.

Besides setting out actions at farmer and distributor level, keeping track of

the market influencers is also an integral part of a solid marketing strategy. In

order to do this, Belchim will make optimal use of one of its core principles:

keep the boots in the field! This is the only way to understand, in all the

different potato markets, how decisions are actually taken in the field and how

to bring concrete added value to farmers, customers and key stakeholders

and positively influence them. Getting to know the influencers and trying

to convince them that Belchim has the best portfolio to fill the gap left by

Mancozeb will be one of the key objectives for 2022.

So, by creating demand at farmer level, diversifying the offer at distribution

level and convincing the influencers at stakeholder level, Belchim hopes to get

the entire potato chain on board, placing its trust firmly in the knowledge and

the portfolio the company has built step by step over the last decade.